A band read from the words alone. The top one lands at its creator's 91.5th percentile.
Where you comment carries four times the weight of any craft feature. Then stance moves the tail.
A correction to The Posting Paradox: within creator, heavier weeks reach further. 52 of 52.
Six archetypes, one exceptional rate. The costume was never the constraint.
No ask at all outscores every call to action. The lead-magnet close scores zero.
Six hook formulas, tested against 29,599 posts. They add exactly zero once substance is in.
We fitted a model on 13,391 posts. Seven things predict engagement, and format is the smallest.
Everyone quotes "2%" with no source. Here are the real percentiles from 29,599 posts.
Short posts win. Long posts win. Across the Index, length is a rounding error.
The most-used intent isn't the best-performing one. That gap is money on the floor.
Posting once or twice a week out-earns six-plus, per post. The streak isn't the strategy.
Image posts average 2.5x text-only. The format does work the writing gets credit for.
The sample behind the numbers: chosen for performance, range, and focus.
Collect, classify, score, benchmark. The pipeline behind 29,599 posts.
The database behind every Authority Lab analysis, in one page.
I got tired of guessing what works on LinkedIn. So I checked.
· Authority Signal · Built on the Authority Index