Short posts win. Long posts win. Across the Index, length is a rounding error.
The most-used intent isn't the best-performing one. That gap is money on the floor.
Posting once or twice a week out-earns six-plus, per post. The streak isn't the strategy.
Image posts average 2.5x text-only. The format does work the writing gets credit for.
The sample behind the numbers: chosen for performance, range, and focus.
Collect, classify, score, benchmark. The pipeline behind 29,599 posts.
The database behind every Authority Lab analysis, in one page.
I got tired of guessing what works on LinkedIn. So I checked.
· Authority Signal · Built on the Authority Index