What’s a Good LinkedIn Engagement Rate? The Real Benchmarks
Search "good LinkedIn engagement rate" and you will get a dozen articles confidently telling you it is "2%," with no source anywhere. The number gets copied from post to post until it feels like fact. Nobody shows their working. We can show ours.
Engagement rate here means total engagement (reactions, comments, reposts) divided by the creator's follower count, per post. Across 29,599 posts in the Index: the 25th percentile is 0.31%, the median is 0.91%, the 75th percentile is 2.98%, and the 90th percentile is 6.87%.
The number everyone quotes is the top 25%
The median post, the genuinely typical one, engages at 0.91%, well under 1%. To hit 3% you have to be in the top quarter of everything published. So when an article tells you 2% is the benchmark, it is quietly holding you to top-25% performance and calling it average. No wonder people feel like they are failing. The honest read: if you are around 1%, you are normal. If you are consistently near 3%, you are genuinely good.
Why the "average" is so misleading
Engagement rate is a ratio, and follower counts vary wildly. A 5,000-follower account needs 50 reactions to hit 1%. A 500,000-follower account needs 5,000, a much harder ask per person. Big accounts almost always have lower rates. That is why a single "good rate" number is close to meaningless without context. The percentile is the honest instrument.
What to do with this
Benchmark against the median, not the myth. Track your posts against 0.91%. Judge posts by percentile, not raw rate: a 1.5% post on a big account might be a genuine hit, while the same on a small account is mid-table. And do not chase the top 10% every time. Aim to raise your median; the outliers take care of themselves.
The caveat
Our corpus is high-performing B2B creators, so this distribution runs a little hotter than LinkedIn as a whole. The true global median is probably lower still, which only sharpens the point: the "2% is good" advice benchmarks you against the top slice of an already-strong sample.
See where you stand. The 2-minute Authority Diagnostic benchmarks your content against all 29,599 posts in the Index and tells you which gap is costing you most.
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Every figure here is one cut from the Authority Index: 29,599 classified LinkedIn posts from 53 creators.